Since Twitter went online, beside the early adopters enthusiasts, I always heard many people debating on its actual usefulness.
Still, it is one of the fastest growing platforms, despite its weaknesses, its extreme vulnerability to spam, or its 150 characters limit…
This very last point has been thoroughly debated: 150 characters are not enough to deliver any message and force people to limit the scope of the message they can send.
A few weeks ago, Johnathan Schwartz, former Sun Microsystem CEO, resigned via his his twitter account.
Within 150 characters he managed to say that we resigned from his position, and also gave an explanation for his resignation with a haiku:
Financial crisis
Stalled to many customers
Ceo no more
This should be the right way people should use twitter, and haikus, because or their ability of defining a whole world within a few lines, just fit perfectly this media. Johnathan just seems to have understood this pretty well.
When resigning from a position we often send plenty of emails out, to co-workers, colleagues or acquaintances: Johnathan just exploited the speed and efficiency of Twitter, with no need to waste that much time on writing emails, also getting positive results for his personal brand, communicating directly with the right audience and successfully delivering the message.
Next time we twit, let’s just make sure it is for something meaningful..!